Bar and restaurant alcohol sales in San Marcos, Texas
90 licensed venues currently reporting · $41,247,423 in the last 12 months · 149 businesses on record since 2007 · current through August 2026
Highest-earning venues in San Marcos
By reported alcohol receipts over the last 12 months. Event and concession permits are excluded.
All 90 venues
| Rank | Venue | Type | 12 months | YoY |
|---|---|---|---|---|
| 1 | Zelicks | bar | $1,899,644 | -4.3% |
| 2 | Freddy C's Lounge/wildfiresmtx | nightlife | $1,799,343 | +0.2% |
| 3 | Logies on the Square | bar | $1,788,724 | +1699.3% |
| 4 | Chimy's San Marcos | bar | $1,563,290 | -3.8% |
| 5 | Twin Peaks | beer led | $1,459,751 | -16.6% |
| 6 | Black Rabbit Saloon / Shade Rooftop Patio | bar | $1,395,840 | +45.0% |
| 7 | The Vault | bar | $1,181,678 | -16.3% |
| 8 | 54th Street | restaurant | $1,128,139 | +0.6% |
| 9 | Mayloo's | nightlife | $1,109,702 | -9.5% |
| 10 | The I Dont Know Bar | beer led | $1,086,430 | +1.4% |
| 11 | Axis | bar | $1,080,662 | -9.3% |
| 12 | The Taproom & the Porch | restaurant | $1,072,835 | +3.2% |
| 13 | Green Parrot | restaurant | $968,675 | +9.5% |
| 14 | Pluckers Wing Bar | beer led | $914,677 | -7.9% |
| 15 | Kissing Tree Club/tarbox & Brown/the Mix | restaurant | $909,160 | +9.8% |
| 16 | The Blind Salamander | bar | $866,662 | -3.9% |
| 17 | The Marc | bar | $792,371 | +36.7% |
| 18 | Showdown | restaurant | $781,892 | +7.5% |
| 19 | Nephew's | bar | $757,141 | -17.4% |
| 20 | Jacks Roadhouse | restaurant | $753,819 | +6.6% |
| 21 | San Marcos Es Catering Co | restaurant | $750,810 | +14.6% |
| 22 | Ivar's River Pub | restaurant | $741,811 | -1.2% |
| 23 | Texas Roadhouse | restaurant | $703,132 | -23.2% |
| 24 | Chuy's #6073 | bar | $670,631 | -5.8% |
| 25 | Backwoods Ice House | restaurant | $656,855 | — |
| 26 | San Marcos Casa Maria Mexican Restaurant | bar | $656,508 | -2.5% |
| 27 | Bazaar | bar | $633,982 | +10.4% |
| 28 | Sean Patrick's | beer led | $630,950 | -1.4% |
| 29 | The Tavern | restaurant | $569,741 | -9.1% |
| 30 | Industry Restaurants LLC | restaurant | $539,876 | +20.3% |
| 31 | Putt Pub | bar | $517,560 | -12.4% |
| 32 | Cody's Bistro & Lounge | bar | $488,018 | -6.0% |
| 33 | Davenport San Marcos | bar | $481,611 | -1.7% |
| 34 | Chili's Grill & Bar | bar | $481,002 | +2.9% |
| 35 | Cats Billiards | restaurant | $439,839 | -3.4% |
| 36 | Saltgrass Steakhouse | bar | $439,664 | -7.8% |
| 37 | The Spot | restaurant | $437,194 | -11.1% |
| 38 | Harpers Brick Oven/veranda Rooftop Patio | bar | $423,760 | -28.6% |
| 39 | Outback Steakhouse | restaurant | $404,266 | -4.8% |
| 40 | Palmer's Restaurant & Bar | bar | $400,143 | -1.2% |
| 41 | Chances R | bar | $379,225 | -2.4% |
| 42 | Bayle's | restaurant | $361,616 | +115.2% |
| 43 | Southbound Social | restaurant | $349,002 | +53.4% |
| 44 | Valentinos | restaurant | $303,377 | +8.4% |
| 45 | Cheatham Street Warehouse | beer led | $291,353 | -16.4% |
| 46 | Cheddars Scratch Kitchen #2194 | bar | $282,367 | -6.5% |
| 47 | Kerbey Lane Cafe | restaurant | $277,697 | +17.9% |
| 48 | Buffalo Wild Wings | beer led | $267,644 | +66.8% |
| 49 | Grins Restaurant | bar | $257,683 | +898.5% |
| 50 | Crafthouse Kitchen & Tap | restaurant | $234,762 | -14.5% |
| 51 | Boxcar Social | bar | $230,777 | +8.4% |
| 52 | Riverbend Rv Smtx, LLC | restaurant | $221,566 | +41.8% |
| 53 | Tantra Brewhouse, LLC | restaurant | $215,132 | -2.5% |
| 54 | The Olive Garden Italian Restaurant #4495 | restaurant | $212,933 | -7.7% |
| 55 | Posey Meadows | restaurant | $209,194 | +132.6% |
| 56 | Senza Maeso | bar | $207,455 | — |
| 57 | Tumble 22 | bar | $185,493 | +250.3% |
| 58 | Hopdoddy Burger Bar | bar | $183,940 | -6.3% |
| 59 | Kobe Steak House | restaurant | $175,785 | -7.4% |
| 60 | One Time Tavern | bar | $175,504 | -4.1% |
| 61 | Eden | restaurant | $160,695 | +45.2% |
| 62 | Blue Dahlia Bistro | restaurant | $146,442 | +17.1% |
| 63 | Pie Society | beer led | $144,952 | -6.9% |
| 64 | Red Lobster Restaurant #844 | bar | $141,204 | -0.7% |
| 65 | Root Cellar Cafe | bar | $126,763 | -48.8% |
| 66 | Garcias Mexican Food Restaurant | bar | $124,030 | -1.1% |
| 67 | Jorge's Mexican Restaurant | bar | $108,355 | -10.0% |
| 68 | Enchanted Ranch | bar | $94,195 | +15.4% |
| 69 | Rogelio's Restaurant, Inc. | bar | $85,190 | +35.7% |
| 70 | Gumby's Pizza & Wings | restaurant | $82,842 | -16.6% |
| 71 | Hilton Garden Inn | bar | $77,068 | -7.8% |
| 72 | Sakura Sushi & Steak | restaurant | $72,494 | +41.8% |
| 73 | Ragnar's on the Compound | beer led | $67,479 | +69.2% |
| 74 | First Watch Daytime Cafe San Marcos | bar | $62,460 | -8.3% |
| 75 | Otsu Asian Bistro & Sushi Bar | restaurant | $62,375 | +147.8% |
| 76 | Balcon ⚑ | restaurant | $53,001 | — |
| 77 | Courtyard by Marriot San Marcos | nightlife | $48,059 | +11914.8% |
| 78 | Kent Black's Lockhart Barbecue | beer led | $41,220 | -18.7% |
| 79 | Fuego Tortilla Grill | bar | $37,506 | +79.2% |
| 80 | Matas Restaurant & Fruteria | bar | $32,267 | +414.5% |
| 81 | Holiday Inn San Marcos | bar | $31,393 | +13.4% |
| 82 | Shai Yo Thai Cuisine | restaurant | $15,718 | — |
| 83 | Taco Cabana | bar | $6,267 | -38.3% |
| 84 | Saloon 1904 | bar | $5,489 | — |
| 85 | Chipotle Mexican Grill - San Marcos Outlet # 2799 | beer led | $5,401 | -20.7% |
| 86 | Chepos LLC | bar | $4,193 | — |
| 87 | La Quinta Inn & Suites | beer led | $3,954 | +13.7% |
| 88 | Shai Yo Thai Cuisine | beer led | $3,736 | — |
| 89 | Archies | bar | $1,739 | +156.1% |
| 90 | Chipotle Mexican Grill | beer led | $643 | -20.8% |
San Marcos month by month
Total alcohol receipts for the whole city, and the liquor, beer and wine split, from July 2025 to August 2026. Event and concession permits are excluded. August 2026 was +2.9% against the same month a year earlier.
| Month | Total | Liquor | Beer | Wine | Venues |
|---|---|---|---|---|---|
| August 2026 | $3,596,345 | $2,234,934 | $945,496 | $196,212 | 86 |
| July 2026 | $3,211,157 | $1,936,501 | $932,211 | $156,927 | 85 |
| June 2026 | $3,179,176 | $1,891,032 | $953,234 | $149,391 | 87 |
| May 2026 | $4,389,515 | $2,780,823 | $1,199,827 | $229,018 | 87 |
| April 2026 | $3,697,561 | $2,256,271 | $1,071,710 | $189,732 | 88 |
| March 2026 | $3,624,425 | $2,204,153 | $1,097,093 | $160,398 | 88 |
| February 2026 | $3,389,325 | $2,113,257 | $972,796 | $172,992 | 86 |
| January 2026 | $2,994,470 | $1,814,041 | $901,728 | $148,630 | 86 |
| December 2025 | $3,290,241 | $2,073,751 | $1,002,338 | $171,059 | 88 |
| November 2025 | $3,071,663 | $1,924,277 | $1,002,254 | $144,015 | 87 |
| October 2025 | $3,779,210 | $2,414,555 | $1,192,298 | $162,056 | 88 |
| September 2025 | $3,621,234 | $2,275,732 | $1,177,821 | $158,588 | 88 |
| August 2025 | $3,494,937 | $2,265,737 | $1,030,959 | $189,148 | 86 |
| July 2025 | $3,059,954 | $1,967,207 | $928,586 | $155,068 | 84 |
The series stops at August 2026, the last month every venue has had the chance to file for. Later months exist in the state's file but only a handful of permits have filed them, so including one would show a collapse that has not happened.