Bar and restaurant alcohol sales in Princeton, Texas
5 licensed venues currently reporting · $398,591 in the last 12 months · 15 businesses on record since 2007 · current through September 2026
Highest-earning venues in Princeton
By reported alcohol receipts over the last 12 months. Event and concession permits are excluded.
All 5 venues
| Rank | Venue | Type | 12 months | YoY |
|---|---|---|---|---|
| 1 | Tokyo House | restaurant | $174,470 | +22.7% |
| 2 | Las Rocas Mexican Cuisine, LLC | bar | $149,355 | -22.6% |
| 3 | Morenita Restaurant Limited Liability Company | beer led | $34,043 | — |
| 4 | La Bella Italian Grill & Pizzeria | restaurant | $26,457 | -19.0% |
| 5 | Rivera's Salvadorian Tex-Mex Restaurant | beer led | $14,266 | -45.3% |
Princeton month by month
Total alcohol receipts for the whole city, and the liquor, beer and wine split, from July 2025 to September 2026. Event and concession permits are excluded. September 2026 was -7.5% against the same month a year earlier.
| Month | Total | Liquor | Beer | Wine | Venues |
|---|---|---|---|---|---|
| September 2026 | $33,458 | $19,245 | $8,944 | $3,777 | 4 |
| August 2026 | $35,702 | $20,878 | $10,444 | $4,380 | 4 |
| July 2026 | $39,628 | $20,545 | $15,177 | $3,906 | 5 |
| June 2026 | $37,514 | $18,404 | $15,460 | $3,650 | 5 |
| May 2026 | $32,133 | $18,721 | $8,927 | $4,485 | 4 |
| April 2026 | $32,648 | $20,241 | $8,400 | $4,007 | 4 |
| March 2026 | $32,287 | $20,975 | $8,191 | $3,121 | 4 |
| February 2026 | $32,334 | $22,000 | $6,846 | $3,488 | 4 |
| January 2026 | $24,927 | $13,913 | $7,626 | $3,388 | 4 |
| December 2025 | $25,934 | $14,305 | $8,096 | $3,533 | 4 |
| November 2025 | $34,057 | $18,234 | $12,440 | $3,383 | 5 |
| October 2025 | $37,969 | $19,360 | $14,616 | $3,993 | 5 |
| September 2025 | $36,175 | $18,997 | $13,919 | $3,259 | 5 |
| August 2025 | $41,602 | $21,915 | $14,969 | $4,718 | 6 |
| July 2025 | $39,558 | $23,231 | $14,389 | $1,938 | 6 |
The series stops at September 2026, the last month every venue has had the chance to file for. Later months exist in the state's file but only a handful of permits have filed them, so including one would show a collapse that has not happened.